Dotty Studio

기업가정신 & 스타트업, 그리고 기술과 디자인에 대한 곳.

By Leander Kahney [WIRED]
Story location:,2125,64286,00.html

02:00 AM Jul. 21, 2004 PT

Ben Knauss is a former senior manager at PortalPlayer, the company Apple Computer approached to help develop an MP3 player that would eventually become the wildly popular iPod.

Knauss shared his firsthand knowledge of the device's development, the glitches that almost killed it, and the extraordinary steps Apple took to keep the iPod a secret.

Knauss, who acted as the primary liaison between Apple and PortalPlayer, quit the company in 2001. According to Knauss, the iPod originated with a business idea dreamed up by Tony Fadell, an independent contractor and hardware expert who'd helped develop handheld devices at General Magic and Philips.

"Tony's idea was to take an MP3 player, build a Napster music sale service to complement it, and build a company around it," Knauss said. "Tony had the business idea."

Knauss said Fadell left Philips and set himself up as an independent contractor to shop the idea around. Knauss said Fadell approached several companies and was turned away by all of them, except for Apple.

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  1. sevary 2004.07.28 16:21 댓글주소 수정/삭제 댓글쓰기

    ipod ipod (자 상관있는 리플이다)

  2. BlogIcon pearl 2004.07.29 00:01 댓글주소 수정/삭제 댓글쓰기

    머랄까 자기랑 내가 도티밭을 짓밟고 도망가는 기분인데 기분탓이겟지...

  3. BlogIcon Dotty 2004.07.29 13:31 댓글주소 수정/삭제 댓글쓰기

    -_-;; 몰 ;;;

  4. sevary 2004.08.05 02:49 댓글주소 수정/삭제 댓글쓰기

    인사관리 화목 아침꺼 듣자고 하면 이뻐해줄거지-_- 광고관리가 말도없이 목욜로 바뀌어서 망했어

  5. BlogIcon Dotty 2004.08.06 00:51 댓글주소 수정/삭제 댓글쓰기

    음 그를까.. 자리 남아있어?

  6. sevary 2004.08.07 03:50 댓글주소 수정/삭제 댓글쓰기

    자리 당근 없지(이쁘지)

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